Copywriting
What is Copywriting?
Would you like to write more meaningful content for your charitable or private cause? Would you like to effectively promote your organisation via social media? Would you like to successfully sell your brand?
All of these and more fall within the category of copywriting!
Copywriting is simply the process of using words to persuade and influence others. To give just a few examples, it could be through an email, a blog post, a website page, a LinkedIn timeline post, a letter or a video script. That’s the power of copywriting.
We give further details below.
Content Writing
Nearly every business needs content writing. There are many companies out there all trying to get attention in the marketplace. One of the best ways to make your organisation stand out and cut through the noise is through high-quality content.
Content helps a business to create a relationship with their audience and to generate new fans. Content that educates, informs and entertains is always needed. It is a proven way to build an online empire and grow a customer base.
If you want world-class PDFs, blogs, LinkedIn posts, long-form articles, and press releases, then content is king. If you are an entrepreneur or if you run a company, then you would do well to produce consistent content in order to stay relevant.
What Makes Good Content?
Good content educates, informs, inspires or empowers the reader. It is not enough to write out some words. Instead, it has to resonate with the one reading those words.
It requires doing research and getting to know both the audience and the company you are writing for. You have to find out what your audience cares about and present it in an interesting format.
Engage with our World-Class Content Writing Services!
McAndrew Leadership has world-class content writers who work either by the project or per batch. For example, you could hire one of our content writers to work on one guest article for your organisation or to work on a batch of 10 articles.
Social Media Writing
Social media writing can involve writing Facebook posts, Instagram captions, YouTube descriptions, LinkedIn articles and so on – any writing that will be published on social media.
Many companies need good writers to create effective social media promotion. There is one challenge with this, however – you have to understand the subtle differences between the different platforms. It’s no good to write one text and carbon copy it across the board. You never want to write one piece of content and post it on all social media platforms because the audiences for each may well be completely different.
Consider Different Social Media Platforms
A YouTube audience, for example, engages in different ways than an Instagram audience. Different platforms require a different approach.
On Facebook, the audience tends to be a bit older than on other social media platforms. Twitter has a younger audience and is generally more fast-paced; it holds a lot of potential for businesses and companies. Meanwhile, Instagram’s target group is even younger still – most users are between 18-29 years old.
And age is only one of the many factors to consider when posting on a certain platform. Other things you might have to consider are location, time and certain trends in your niche.
McAndrew Leadership provides services to help your organisation navigate this complex social media environment.
Sales Copywriting
Sales copywriting is a little bit more advanced. It involves using your written words to convince and persuade someone to take action. For example, it could be a landing page where you get someone to click a button and buy.
We aren’t talking about academic writing; we’re talking about writing the way you speak. Writing to sell, with an intention or a purpose. When you write to persuade, the writing has to be simple and casual.
Confused minds don’t buy. If a call to action is too complex, the reader won’t act on it.
Consider McAndrew
McAndrew Leadership can help your organisation write landing pages, emails or sales letters, to name just a few.
We are flexible to provide a one-time service or a retainer. We are confident our written words will generate income for you.
Count on us!
If you want to discover more about the power of copywriting and find out how this particular skill can provide income and security to you and your organisation, contact us to take your visibility and profitability to the next level!
Choose McAndrew Leadership – we are here to serve you and to help you get your voice heard!
For further exploration of this topic, consider reading this McAndrew Leadership Insight on The Power of Copywriting